My disaster movie

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Trailer Analysis

The typical codes and conventions of the Happening trailer are Key points of the film but not crucial plot details, Title of the film and the release date, usually towards the end of the trailer; the main stars of the film are put on screen early in the trailer, the director or producers name is included, Powerful voice-over that draws attention to the key points of the film On screen text and music that can suggest genre, style and plot. The target audience of the film would be teenagers and young adults. The trailer does give away clues about the narrative, and also the stars in the film, Zooey Deschanel and Mark Wahlberg. The director’s name appears in the end of the trailer but there Is no information about them given. The release date of the film is displayed clearly across the screen near to the end of the trailer. I don’t think the narrator’s voice is over used, we also hear the stars in the film talking and we can easily understand what the movie is going to be about. The genre of the film has been represented through the body language of the people in the trailer the way they act and way they talk makes it very obvious that they are scared. The lighting throughout the trailer is quite dark and there are not really any scenes that look really pleasant or aesthetically pleasing. The music in the start of the trailer is quite slow, and during the trailer is gets faster and faster as the plot unfolds…the camera movements to the same thing as the music, some parts are slow but some just flash on the screen quickly which is very affective and fits in with the genre of the film. You get a much better idea of what the film is about from the trailer than from the poster. The people talking in the trailer really tell you about the storyline of the movie, making it much easier to understand, whereas in the poster you cannot really guess what the movie is going to be about as the picture is quite simple and doesn’t give anything away. You can get quite a lot of extra information from the trailer, for example the relationships between the main characters in the movie, you see the family that the film will be based around and you will be following throughout the movie. I think all of the information that you get from the trailer makes it more desirable because you want to find out everything that happens, because the trailer leaves you on a cliff-hanger and we also don’t really know all of the details of what is actually happening. The advantages of using an internet trailer to promote a film over using a poster campaign is more people will see it, everyone uses the internet now and if your trailer is all over the internet on different websites people are guaranteed to see it. Also people of all ages use the internet to no matter what your target audience is they will view it. Whereas if your poster was just at a bus stop people are not really going to take much notice of it.

Poster Mock Up.

Poster analysis.

The typical codes and conventions of film posters are.

·          An eye catching image or images

·         The title of the film

·         A tagline for the film

·         The names of well known people or key people to the film

·         Critic review

·         The production blurb

This film is a disaster movie; I figured this out by looking at the main image on the poster. The image is of a family, and they are in the middle of a road and the building and setting around them looks very distorted and wrong.  Also the facial expressions on the people’s faces make them look very scared, and the women grabbing her child like she is protecting her/him. The blue colour in the poster also gives the effect that it isn’t going to be a very happy film…

By looking at the poster I can figure out that the storyline of the movie will obviously be the world ending in some way. I know this because the way the streets look, and if the disaster wasn’t going to affect the world the streets wouldn’t look like that.

The title Is very plain and simple,  I think It’s designed so that it doesn’t take away any attention from the actual image in the poster.

The way the people look in the poster shows what sort of film it is going to be. They look scared.

The setting is a city, and the buildings are distorted making you wonder why and what is going to happen in the film.

This film would mainly appeal to older people , and maybe young adults but I don’t think teenagers and younger people would really be interested from looking at the poster. Also people might go and see the film because Mark Wahlberg is starring in it.

Twentieth century fox produced this film , it is  major Hollywood company and they have produced many films such as;

·         Tooth Fairy

·         Percy Jackson & the Olympians: The Lightning Thief

·         Diary of a Wimpy Kid

·         Date Night

·         Marmaduke

·         The A-Team

·         Knight and Day

·         Predators

Advert Explanation.

When I look at my final advert I think I have conveyed the ideologies which are colourful – which you can see as the model is wearing bright makeup, affordable – which is shown because the model is a teenager, which shows that you don’t have to have a job and a lot of money to afford Barry m products. Overall because it has a young model and it’s colourful and there is a slogan which shows that it is a high street product. I advert appeals to my target audience which is women and teenagers because the model is young and the bright makeup that she’s wearing makes her look happy; which would make people want to buy it. Referring to Maslow’s hierchy of needs I think I have covered Esteem and also respect by others because it think when people see the advertisement they might think that when they buy Barry m then they will be bold and beautiful like it says in the slogan of the advert. I have used sex sells & beautiful people as my persuasive techniques because it will make female buyers want it more – if the model in the advert wasn’t very attractive I think the product wouldn’t sell as much. By using the model I did I have tried to make her look bold and colourful because that’s what sort of style Barry m sells…